This is a real-photo view, and it delivers detail that repays study. The City Bakery's phone number on the side of its truck, for instance, is 219. The pickup truck at the left edge of the picture has "Iron & Metal Co." lettered on its bed. A sign in the window of the Lanning Building announces a shoe sale. At the far left of the view "The Fair, 5 & 10c and Variety," occupies the building next to McClintock's that in the next decade housed Emmanuel Strauss' Salem Dry Goods, while the Majestic Hotel (which doesn't look very majestic) and something that looks like "Interstate Public Service" occupy the corner where the Fair Store later took up residence. The view in this card can be dated from the license plate on the car double-parked at the right edge of the photo. At high magnification it shows "IND 25" along its right edge. That and the foliage indicate the picture was made sometime during the late spring or summer of 1925. (The car is facing right, by the way, and the Iron & Metal Co. truck is facing left, which indicate that in 1925 there was two-way traffic on the square -- it wasn't one way counterclockwise, the way it's been for as long as I can remember.) This card is unused, and identified as "Bregstone P.T.V. No. 13." For more on the Bregstone series see the first card in the set, East Side of the Square. (4/26/01) Home | The 1920s | Next card